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When legislation detrimental to the industry was introduced in the California state legislature, a national trade association with no state government affairs footprint needed to quickly launch a state program. While they had an impressive and expansive federal affairs team, the trade association had no insight on how to begin at the state level. Acting quickly was vital — the bill was poised to move quickly through the California Legislature and carried with it the potential to spread to other states.

On-the-ground representation was the only way to tackle the issue. We interviewed and vetted California lobbyists to find the right fit for the issue and the association. Our recommended advocate understood the issue, had the right contacts, and worked comfortably with the association’s team. A successful lobbying engagement in California led to MultiState hiring additional representation on behalf of the client in 25 other states. Learn more by clicking the button below.

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