State Government Affairs
Is Future Caucus on Your Advocacy Radar? It Should Be
February 22, 2024 | Liz Malm
Any effective government relations strategy includes a comprehensive plan for engaging with stakeholder organizations. These groups can help you push your advocacy priorities across the finish line — if you have the right plan in place. With our experts' deep network and long industry tenure, MultiState will help you identify the right organizations so that you can build meaningful relationships with the right people, allowing you to educate and engage with key policy influencers who will validate and amplify your message. The messenger is just as important as the story itself.
MultiState's Stakeholder Engagement Practice helps clients develop a strategic plan for engaging with policymaker and policy influencer organizations — groups that can move the needle in policy discussions across the country. Policymaker organizations are national or regional entities for different types of public officials, and working with them is often referred to as “intergovernmental affairs” because of their unique position at the intersection of federal, state, and local government. State and local leaders participate in and depend on these groups for public policy guidance, to learn new ideas from their colleagues around the country, and to address issues impacting their states and communities. Policy influencer organizations are entities that provide opportunities to build support for your issues with different constituencies. These important voices include policy think tanks and research organizations focused on any number of issues (such as tax, healthcare, energy, or technology), trade associations, and chambers of commerce. They are important validators that can help you drive your message home with the policymakers that trust their counsel.
We’ll make sure you’re well-positioned with the right organizations and provide strategic guidance so you get the most out of your investments.
Whether you are starting from scratch or evaluating the return on investment of your current portfolio of memberships, we can manage the process. We’ll take a deep dive to understand your mission-critical issues, advocacy goals, and unique perspective, then make recommendations on where and how you can most effectively engage. Our team will work with you to assess where relationships exist and map your existing connections — in addition to helping you understand where you may have gaps. Depending on your goals and resources, we’ll come up with a plan that will help you build and maintain relationships, engage in a proactive agenda on your key issues, and lay the groundwork to prevent detrimental policy. MultiState can help you do it all.
MultiState's leadership team has seasoned experts with decades of experience working with all types of stakeholder organizations. Our team includes former staff from many of these stakeholder organizations, former association and chamber executives, former elected officials, and past and current government affairs industry board members and leaders. Our tenured industry veterans have an established rapport and understanding of how to effectively navigate these entities for maximum impact. We can guide you every step of the way, or even represent your organization on the ground at meetings, conferences, and events.
MultiState will target the right engagement opportunities to build momentum for your priorities and issue campaigns. Engagement with policymaker consortiums is a cost-effective way to amplify your message. Instead of traveling to multiple states, you can speak to policymakers from around the country through active participation in key organizations. By engaging with the right groups, you can directly influence policy conversations before they take root and spread across the country. In addition to annual conferences, intergovernmental organizations have a number of platforms and special initiatives where you can advance your legislative agenda by providing thought leadership and expertise. Through thoughtful outreach and participation, you can inform an organization’s policy conversations and influence stakeholders' understanding of any given issue.
Each year, thousands of state and local officials gather with their peers from around the country to learn and seek solutions to common challenges at conferences and policy meetings. Many organizations have resolution and model legislation processes that seek to draft and advance policy ideas for dissemination throughout the states and localities. From an advocacy perspective, this can be a strategic opportunity to champion your priorities but these activities can also pose threats. MultiState regularly monitors these processes and can expertly guide your engagement to leverage them for maximum benefit, including finding expert policy influencers to speak on your unique perspective on key issues.
Before we can audit your current engagement or create a new strategic plan, we need a thorough understanding of what you’re facing. What’s your objective? Understanding what success looks like to you is vital to getting you there. And if things change, we want to know. This is the start of a collaborative relationship — as your issues change and goals are modified, we evolve with you.
Our people are your strategic advantage. MultiState's leadership group has veteran experts with decades of experience working with and for stakeholder organizations and within the government relations industry. Our team has an established rapport with leadership and staff across all types of organizations and can build a strategic plan to help you effectively pilot these groups for maximum impact.
Your agenda requires a unique approach for each organization that you choose to engage. Because of our deep and trusted relationships, MultiState works with you to design and implement stakeholder engagement plans to achieve your short and long-term goals.
There are hundreds of stakeholder groups that could impact your issues. Developing an effective engagement strategy can be a daunting prospect. But it doesn’t have to be. Our comprehensive approach to government affairs — decades of experience combined with modern tools and policy expertise — will get you the results you’re looking for and put your mind at ease.
“If the states are the laboratories of democracy, these groups are where the experiments are first tested. We will ensure you are well positioned with any organization of state or local officials, maximizing opportunities to convey your positions and expertise, and guiding strategic participation. Intentional, proactive, expertly planned and well executed intergovernmental affairs helps achieve sound public policy and results.”
Assistant Vice President
“All policy debates are unique, but the one thing they have in common is the importance of building coalitions and partnering with aligned stakeholders to advance or defend your issue priorities. I lean on my extensive relationships in the advocacy and public policy communities to develop and leverage strategic partnerships for clients to achieve their government relations goals.”
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