State Government Affairs
State Policy Issues to Watch in 2022
January 17, 2022 | Bill Kramer
Things move fast at the state and local level. How can you look for long-term opportunities to proactively advance your agenda if you’re constantly combating short-term challenges? Let us help you be more efficient and effective — so you can focus on the big picture. Thinking strategically and comprehensively from the outset delivers sustainable results.
Public policy requires long-term thinking. When you face challenges in the state and local government space, we can develop a full strategic plan based around your key issues — from identification to tracking to influencing the outcome — pulling from all the tools in our proven policy toolbox. In some instances, you may want to outsource all of your needs to our expert team.
The first step to influence policy is understanding the landscape surrounding it. What existing policies are in place? What would be better? Where are you best suited for success? With your unique perspective in mind, we’ll identify key objectives and design a roadmap to get you there. Our industry veterans can survey the political landscape to locate the best opportunities, anticipate potential roadblocks, and craft public policy that evolves with the constantly-shifting environment. We’ll help you zero in on the right policy answer for your organization.
Once we know the lay of the land, it’s time to build meaningful relationships with the right people. From think tanks and lawmaker groups to policy influencers, media, and industry trade groups, where should you focus your attention? We’ll get you up to speed and make sure you’re educating and engaging with key policy influencers who will validate and amplify your message. After decades in the industry, we know that effective state and local government relations programs need a strategic approach to the national membership organizations of policymakers, often referred to as “the groups.” The groups provide opportunities for businesses and other organizations to engage with policymakers on priority issues and develop relationships with key state leaders. Similarly, think tanks, advocacy groups, and research organizations have the potential to shape the narrative on your priority issues, dramatically influencing policy outcomes. MultiState can audit, advise and assess your current engagement, help you design and activate a plan, and ensure you’re engaging strategically and efficiently and achieving intended results.
The messenger matters just as much as the message — who should tell your story? When it comes to influencing state and local policy, recruiting on-the-ground advocates is vital. We’ll build the right advocacy network to speak for your issue, and if necessary, hire lobbyists, create a coalition of stakeholders, and launch a grassroots and social media campaign. We can do it all.
What’s the best way to articulate and share your message? Our communications and policy pros will make your organization’s voice stand out from the crowd, from helping with voice and tone to creating engaging and vibrant physical and digital content.
Let us keep track of logistics so you can focus on strategy and execution. We can take care of the day-to-day tasks that accompany government affairs work, like managing your coalition, consolidating your on-the-ground lobbyist reporting, or streamlining your compliance process. Or, you can elect to outsource some or all of your lobbying needs to us — we can do it all and provide a dedicated full-time staffer to manage your state and local program or a team to run your association. We’ll streamline your internal process to make your government affairs shop more efficient and effective, no matter the size.
Before we can create an action plan, we need a thorough understanding of what you’re facing. What’s impacting you and how? What’s your objective? Understanding what success looks like to you is vital to getting you there. And if things change, we want to know. This is the start of a collaborative relationship — as your issues evolve, we evolve with you.
Our people are your strategic advantage. MultiState’s industry veterans have decades of government affairs experience and can help you navigate it all. Our communications and policy professionals have a proven record of crafting advocacy content that changes minds, and our network will get your message in front of the right people.
MultiState has a proven set of advocacy tools that we’ve deployed working with hundreds of clients over the years, tools we constantly iterate and refine. We’ll use our network of on-the-ground experts in states and localities across the country, and combine it with our in-house policy expertise, modern government relations management technology, and cutting-edge communications and compliance tools to give you a comprehensive, tailored program.
Influencing state and local policy across the country can be a daunting prospect. But it doesn’t have to be. Our comprehensive approach to government affairs — decades of experience combined with modern tools and policy expertise — will get you the results you’re looking for and put your mind at ease.
“I am passionately driven to provide a WIN for our clients. That begins with really listening to what challenges they are facing, drawing out immediate and big picture needs, and collaborating with them to find the best solutions to achieve extraordinary results.”
Principal & General Counsel
January 17, 2022 | Bill Kramer
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