Technology & Privacy
Here’s a Crash Course on State Comprehensive Privacy Legislation
February 14, 2024 | Max Rieper
Commerce and technology have become intertwined, with nearly every company relying on retail web traffic, online marketing, social media, and increasingly, artificial intelligence. Tech policy is no longer just the realm of Silicon Valley companies — it affects nearly every company that markets to consumers, collects and tracks certain data, or uses technology to improve efficiency.
The public policy landscape on tech is constantly shifting as newer technologies continuously emerge. State policymakers on both sides of the aisle have taken notice and will continue to experiment with new regulations. With the federal government slow to adapt, states have increasingly taken the helm in enacting a patchwork of policies regulating consumer data privacy requirements, online safety for children, social media regulation, and guidelines on algorithms and artificial intelligence.
MultiState’s team understands the issues, knows the key players and organizations, and we harness that expertise to help our clients effectively navigate and engage on their policy priorities. We offer customized strategic solutions to help you develop and execute a proactive multistate agenda focused on your company’s goals. Our experts identify and monitor legislation to ensure your organization stays ahead of emerging trends. We regularly engage with state and local policymakers in each state and at a national level to help them understand the intricacies and minutia of our client’s needs. We understand that different industries have different, and at times divergent, goals. Our team is ready to work with you to provide an early warning system that identifies threats to your business and develop strategies and execute tactics to ensure you’re continually positioned for long-term success.
Every client receives legislative tracking services and analyst support. A MultiState expert will become your dedicated analyst, and you’ll receive regular and timely updates on newly introduced, moving, and enrolled legislation related to your key tech issues.
MultiState can help you understand and analyze the legislation and policy that impacts your organization. Our team can provide assistance communicating policy impacts to your internal stakeholders, such as your executive team or members. We can also help navigate media inquiries related to your tech policy priorities.
MultiState can support your efforts to communicate your organization’s tech policy priorities externally. For example, we can create advocacy collateral such as lobbying leave-behinds, letters to lawmakers, presentation slides, legislative testimony, talking points, and position statements. We can support your direct public policy advocacy by writing white papers or media pieces, speaking at public policy conferences, testifying in state legislatures, or engaging with public policy groups. Or, if you need a more comprehensive solution, we can design and execute a full advocacy campaign to advance your tech policy priorities.
Before we can identify the legislation and regulations impacting you, or create an engagement plan, we need a thorough understanding of what you’re facing. What’s impacting you and how? What’s your objective? Understanding what success looks like to you is vital to getting you there.
Our people are your strategic advantage. MultiState’s industry veterans have decades of policy and government affairs experience and can help you navigate it all. Our communications and policy professionals have a proven record of crafting advocacy content that changes minds, and our network will get your message in front of the right people.
MultiState has a proven set of advocacy tools that we’ve deployed working with hundreds of clients over the years, tools we constantly iterate and refine. We’ll use our network of on-the-ground experts in states and localities across the country, and combine it with our in-house policy expertise, modern government relations management technology, and cutting-edge communications and compliance tools to give you a comprehensive, tailored program.
Influencing state and local policy across the country can be a daunting prospect. But it doesn’t have to be. Our comprehensive approach to government affairs — decades of experience combined with modern tools and policy expertise — will get you the results you’re looking for and put your mind at ease.
“We have been tracking privacy and technology issues for years, as they have evolved into policies that touch virtually every business in some way. New technology often leads to significant interest from state lawmakers and we help organizations prepare for engagement. We can help equip clients with the information they need to stay ahead of the curve.”
Know before you go. Our industry-leading lobbying compliance services ensure our clients’ federal, state, and local registration and reporting requirements are managed effectively and efficiently. Our personalized service means that you will never miss a critical compliance deadline.Get Started