State Government Affairs
“Groups” 101: Building an Effective Groups Engagement Strategy
April 22, 2021 | Liz Malm
Any effective state affairs program needs a comprehensive plan for engaging with the policymaking community as a whole. A key component of that engagement is developing a strategic approach to the national membership organizations of policymakers which are collectively referred to as “the groups.” The groups provide opportunities for businesses and other organizations to engage with policymakers on priority issues and, more importantly, develop relationships with key state leaders without having to travel to every state in the country. Here’s a basic overview of some of the main groups, plus how to get started thinking about an engagement plan.